AUTO REMARKETING: NADA looks to improve financial literacy via Junior Achievement partnership

TYSONS, Va. - The National Automobile Dealers Association and the NADA Women Directors, in partnership with Junior Achievement USA, is teaching financial education courses to students through a volunteer program.

The initiative, termed the NADA Financial Literacy Program, was launched during the NADA Convention in New Orleans in January. It grew from insight gathered over the past few years at the Women Dealers’ Networking Event, held during NADA.

“A goal of the partnership is to get new-car dealers or dealership representatives in communities across the country to become volunteers in the program,” said Michelle Primm, managing partner of Cascade Auto Group in Cuyahoga Falls, Ohio.

Primm provides financially focused curriculum to students in her local school district through Junior Achievement. 

“We are thrilled to be working hand-in-hand with NADA and NADA’s Women Directors who have demonstrated commitment to the financial literacy initiative,” said Laura Goodman, vice president of volunteer engagement for Junior Achievement.

“We look forward to working with and exceeding the expectations of NADA and their dealer members in an effort to impact young people across the country,” Goodman continued.

To learn more about how to become a volunteer in the program, contact Deborah Stevens at or call (703) 827-6861.