9th Annual Greater Washington Youth Entrepreneur of the Year Competition

Please note: the Youth Entrepreneur of the Year Competition was last offered in 2012. As of this time, Junior Achievement does not have plans to offer it again. In the event that we are able to offer the competition again, you can sign up for e-mail alerts about it below:

Adam Holland Selected As Youth Entrepreneur of the Year


Washington, DC (June 14, 2012) – Adam Holland, a rising senior at The Landon School in Bethesda, MD, was named the Greater Washington Youth Entrepreneur of the Year by Ernst & Young and Junior Achievement of Greater Washington. Adam, who is 16, was honored for founding AJ's Hawaiian Iceez, a shaved ice frozen dessert company.

In the spring of 2008, Adam and his brother Jonathan were thinking of business ideas that could help their parents pay for their little sister's tuition at a private school. He decided to start a company they would both enjoy, and after doing market research and determining the financial viability of the business, founded AJ's Hawaiian Iceez. From his initial setup in a tent with three tables, Adam has substantially grown the business, purchasing a mobile trailer that can quickly move from event to event.

Today, AJ's Hawaiian Iceez sells authentic Hawaiian shaved ice as an alternative to ice cream, snow cones, and other frozen desserts. Careful attention is given to the preparation of the shaved ice, which has the consistency of snow, allowing the flavor to be dispersed evenly throughout it. Adam has propelled his business to success, generating over $100,000 in revenue over the past four summers by remaining customer focused and family friendly, all while maintaining excellent relationships with the coordinators of the events where he sells his product. He is also keen to give back to the community, annually donating up to 60% of select event sales to local schools and non-profit organizations. To learn more about AJ's Hawaiian Iceez, visit www.ajsiceez.com.

“Adam has demonstrated tremendous entrepreneurial drive by turning his desire to help his family into a profitable and fast-growing business venture,” said Ed Grenier, President and CEO of Junior Achievement. “We are very pleased to partner with Ernst & Young to recognize Adam with this award.”

This year was the ninth time the Greater Washington Youth Entrepreneur of the Year Award has been offered. Adam was chosen from among numerous teen applicants for the honor, which includes a $1,000 award from Ernst & Young, as well as recognition at Ernst & Young’s Entrepreneur of the Year Awards and the Washington Business Hall of Fame.




About The Ernst & Young Entrepreneur Of The Year® Awards Program
The Entrepreneur Of The Year® awards program was created and is produced by professional services firm Ernst & Young LLP. As the first award of its kind, the Ernst & Young Entrepreneur Of The Year award recognizes outstanding entrepreneurs who are building and leading dynamic and growing businesses. The program honors entrepreneurs through regional, national and global award programs in over 140 cities and 50 countries.

About Ernst & Young
Ernst & Young is a global leader in assurance, tax, transaction and advisory services. Worldwide, our 152,000 people are united by our shared values and an unwavering commitment to quality. We make a difference by helping our people, our clients and our wider communities achieve their potential. For more information, please visit www.ey.com.

About Junior Achievement
Junior Achievement is the world's largest organization dedicated to giving young people the knowledge and skills they need to own their economic success, plan for their future, and make smart academic and economic choices. JA programs are delivered by corporate and community volunteers, and provide relevant, hands-on experiences that give students from kindergarten through high school knowledge and skills in financial literacy, work readiness and entrepreneurship. Today, JA reaches four million students per year in more than 120 markets across the United States, with an additional 6.5 million students served by operations in 117 other countries worldwide. More than 52,000 students in Greater Washington will be served in academic year 2011-2012. For more information, please visit www.myJA.org.

For more information, please contact David Bing, Senior Director, Operations and Analytics, at (202) 777-4475 or David.Bing@JA.org.